Browsing All posts tagged under »marketing«

The strange reality of “People-searching” (US)

September 7, 2011

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Spokeo, Intelius and ZabaSearch are three websites that allow you to search a wealth of information on anyone in the US. Searching my first and last name on ZabaSearch (free) offered over 1000 results from the US, an initialled middle name brought the number down to 64, most of whom had phone number, date of […]

Video advertising an application which fills out personal survey data automatically

August 15, 2011

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“it saves you a lot of time.” Apparently this application automatically fills out data for personal surveys, ostensibly to save time. Thankfully the video’s author advises not adding information such as your credit card details.

NZ Herald: Smartphones test for new privacy law

August 8, 2011

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LINK “Any site on the web could personalise itself to react to where you are as well as who you know,” says Coates. Combine automatic “geotagging” (geographical identification) with blog posts, photos, tweets and so on, and suddenly you have “a hyper local sense” of what people are thinking – “what everyone in Nebraska thinks […]

Guardian: Facebook book review

June 24, 2011

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Review of a book about Facebook, http://www.guardian.co.uk/technology/2010/jul/18/the-facebook-effect-david-kirkpatrick-book-review The second to last par in particular caught my eye: “Facebook makes the bulk of its money by helping companies target potential customers more effectively than mainstream media, and last year – the first that it began turning a profit – it took an estimated $800m (£530m) in revenues. […]